Berg & Berg Shop

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Berg & Berg
Vibes gate 17
0356 Oslo
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Berg & Berg Shop

The tale of the small clothing brand Berg & Berg is of two economists, Mathias and Karin Berg, who realized that they really wanted to go into business for themselves. That was in 2009. Now, three years later, the Oslo couple makes scarves, socks and cashmere hats in classic patterns from the best materials (their ties, for example, are hand sewn in Naples) for a small, but discerning group that has no problem forking out between 1,000 and 1,500 kroner (euro 175-260) for items like a scarf made from Merino wool.

The brand is so exclusive that there is only one store in Oslo - Lacrosse in the Vika district that carries their products, and just 13 stores worldwide, three of those in South Korea. And that is as it should be: Most of the sales are via their Internet shop. Their customers are often devoted and loyal, the types to send the Bergs photographs and illustrations from the 1930s as suggestions for new patterns.

“Until now, it was mostly a hobby. But now we have started really getting into gear, and are trying to increase our volume and develop a broader product line,” says Mathias Berg, who hopes to launch sweaters and leather goods eventually.

So far, it’s only about accessories. But as we, and international trend publications Monocle and Details, which have both reported on Berg & Berg, all know after watching the series “Mad Men:” The devil is in the detail.

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